Eat More Pest Species (Vol 3.)
Posted on | April 27, 2010 | No Comments
The third installment of Eat More Pest Species is an update of the first two volumes. SOP reports on developments for both cownose ray and Asian carp.
The cownose ray has hit prime time. The national media giant CNN profiled the Virginia Marine Product Board’s efforts to promote the fish as healthy, sustainable, and tasty. Marketed as Chesapeake ray, the product now has a home in a Washington DC restaurant. Check out the short clip below to hear from a cownose ray processors and about the innovative new dish being served at Georgetown’s Mie n Yu.
Not to be outdone, the Asian carp recently landed on the pages of the New York Times. The article talks about the struggle of promoting the invasive fish as a delicious and healthy protein. Most people don’t get salivate when they hear ‘carp’. Promoters are searching for the appropriate renaming of the fish that will create demand and open up new markets.
SOP wishes the promoters the best of luck. But first they need to get chefs and consumers on the same page. The Times article points out that one person thinks Asian carp tastes like a cross between scallop and crab, while others taste more of a tuna flavor. How can you market a product without a consistent message?
Keep an eye out for these pest species popping up in mainstream media again. And, if you happen to come across one in a restaurant, give it a shot and tell us what you thought.
Tags: Asian carp > chef > Chesapeake ray > cownose ray > fish > Mie n Yu > ocean > pest species > restaurant > seafood > sustainable
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