Is McDonald’s Filet-o-Fish Sustainable?

It may come as a bit of a surprise, but the answer is closer to ‘yes’ than ‘no’. SOP lays out the facts and explains why big businesses like McDonald’s need to push for sustainability.

McDonald’s learned a valuable lesson in the early 1990s. Massive overfishing of North Atlantic cod, the only fish it used [...]

Sustainable Seafood to Your iPhone

Now is a good time to reach out to all you iPhone users. Steve Jobs once again rocked the tech world a few weeks ago with the release of Apple’s iPhone 4. And another useful new sustainable seafood app was launched earlier this month. SOP follows up on its Tools of the Trade post to [...]

Eat More Pest Species (Vol. 4)

What fish is striped like a tiger, has poisonous spines, and could wreak havoc in the Atlantic Ocean off the southeastern United States? If you answered ‘lionfish’ you are correct. And supposedly, this invasive species tastes delicious. Below, SOP chronicles the story of the lionfish and shares a recipe.

Lionfish native habitat is rocky crevices and [...]

Red Lobster’s Parent Company Launches Sustainability Website

Darden Restaurants, which operates brands such as Olive Garden, Bahama Breeze, LongHorn Steakhouse, and Red Lobster, is now sharing its sustainability philosophy and strategies through a slick new website. As one of the world’s largest seafood buyers, Darden has much to lose if its supplies disappear. SOP breaks down the company’s approach to sustainability.

Darden lays [...]

What we do...

Sustainable Ocean Project (SOP) brings you inspiring stories and easy to understand information about a growing sustainable and local seafood movement that we all should be a part of.