Sustainable Seafood and Traceability

Traceability may not sound like the most interesting topic. But in truth, it is an exciting emerging component of sustainable seafood. SOP defines traceability and explores its benefits and uses.
Traceability is a process and system to track seafood (or any other product) through the supply chain. Think of it as if every fish [...]

Is McDonald’s Filet-o-Fish Sustainable?

It may come as a bit of a surprise, but the answer is closer to ‘yes’ than ‘no’. SOP lays out the facts and explains why big businesses like McDonald’s need to push for sustainability.

McDonald’s learned a valuable lesson in the early 1990s. Massive overfishing of North Atlantic cod, the only fish it used [...]

“Take Marlin Off the Menu” Campaign

Sustainable Ocean Project has made the point that chefs, restaurants, retailers, purveyors, and consumers can significantly affect the health of our oceans with the decisions they make. Starting in 2008, three organizations launched a public action campaign to promote the preservation of billfish, such as marlin. SOP supports proper protection and management of these majestic [...]

Famed Fish Market Gives Sustainability a Toss

Seattle’s Pike Place Fish Market is going to be famous for something other than throwing fish around. The retailer has committed to be 100 percent sustainable. This is no small task for owner John Yokoyama who sells over 100 types of seafood. SOP explains challenges that lie ahead and offers a suggestion for moving forward. [...]

Where does your grocery store rank in seafood sustainability in 2010?

Greenpeace recently released the 2010 Carting Away the Oceans report. The environmental activism organization once again ranks the twenty largest retailers in North America on how well they are keeping up with the sustainable seafood movement. SOP found this year’s report to have a more optimistic (but still scornful) tone.

A quick comparison between the [...]

Sustainable Fish in Cat Food!

SOP promises you this is not a joke! Mars Petcare, whose brands include Snickers, Juicy Fruit, and Uncle Ben’s Rice, will soon offer cat food products made from sustainably sourced fish. SOP found this a bit shocking (even comical) at first. But, we believe this underscores how pervasive the sustainable seafood movement has become.

Mars [...]

Sustainable Seafood Abroad: England

So far, SOP has taken a mostly U.S.-centric view of sustainable seafood. The movement is also thriving in a handful of other countries around the world. As part of a new series, we will highlight efforts taking place outside of the U.S. Our first stop is across the pond in England.

Some of England’s chefs and [...]

2012 Olympics Aims for Sustainability

The 2012 Olympic organizers have committed to serving only sustainable seafood during the games. Converging in London for the events, athletes and fans are expected to eat 14 million meals including more than 180,000 pounds of seafood. This week the organizers released their Food Vision, a compilation of goals and standards to achieve sustainability.

Sustainable Versus Unsustainable Tuna (plus a Recipe)

Tuna is probably the most sought after fish in the world. A 282-pound bluefin tuna fetched over $100,000 at a Tokyo auction this year. This is troubling because economics and lack of regulation are driving bluefin tuna populations to dangerously low levels. Fortunately, some fisheries for tuna species such as skipjack, albacore, yellowfin, and bigeye [...]

“Turning the Tide”

Mark your calendars! The Monterey Bay Aquarium just released a report that will serve as a benchmark from which to measure progress of the sustainable seafood movement into the future. The report highlights where we are and where we’re going. For all you newbies to the movement, it also gives us tons of easy to [...]

What we do...

Sustainable Ocean Project (SOP) brings you inspiring stories and easy to understand information about a growing sustainable and local seafood movement that we all should be a part of.