Is McDonald’s Filet-o-Fish Sustainable?

It may come as a bit of a surprise, but the answer is closer to ‘yes’ than ‘no’. SOP lays out the facts and explains why big businesses like McDonald’s need to push for sustainability.

McDonald’s learned a valuable lesson in the early 1990s. Massive overfishing of North Atlantic cod, the only fish it used [...]

Red Lobster’s Parent Company Launches Sustainability Website

Darden Restaurants, which operates brands such as Olive Garden, Bahama Breeze, LongHorn Steakhouse, and Red Lobster, is now sharing its sustainability philosophy and strategies through a slick new website. As one of the world’s largest seafood buyers, Darden has much to lose if its supplies disappear. SOP breaks down the company’s approach to sustainability.

Darden lays [...]

Sustainable Versus Unsustainable Tuna (plus a Recipe)

Tuna is probably the most sought after fish in the world. A 282-pound bluefin tuna fetched over $100,000 at a Tokyo auction this year. This is troubling because economics and lack of regulation are driving bluefin tuna populations to dangerously low levels. Fortunately, some fisheries for tuna species such as skipjack, albacore, yellowfin, and bigeye [...]

What is Sustainable Seafood?

So far, SOP has tried to convince you that the sustainable seafood movement is a legitimate social development. Along the way, some of you may have asked, “What exactly is sustainable seafood?” Let’s take a step back for a quick schooling.
Sustainable seafood is complex and dynamic issue. SOP does not expect seafood consumers [...]

“Turning the Tide”

Mark your calendars! The Monterey Bay Aquarium just released a report that will serve as a benchmark from which to measure progress of the sustainable seafood movement into the future. The report highlights where we are and where we’re going. For all you newbies to the movement, it also gives us tons of easy to [...]

Top 10 Misunderstood Terms in Fisheries Management

Fishery/fisheries: The industry or industries dedicated to the catching, processing, and selling of fish, shellfish, or other aquatic animals; not a hatchery.
Management/Managers: Taking action to regulate the behavior of fishermen and therefore affect a fish population to achieve certain objectives, such as maximizing the harvest of fish while allowing the population to replenish itself. [...]

What we do...

Sustainable Ocean Project (SOP) brings you inspiring stories and easy to understand information about a growing sustainable and local seafood movement that we all should be a part of.